About Program

Welingkar’s Post Graduate Program in Entrepreneurship Management (PGP- Entrepreneurship Management) explores and analyzes the best management techniques, governance practices and business continuity challenges, including issues relating to first-gen entrepreneurs. It’s designed for those of you, who are looking at making an existing business even more competitive. It is also for those who are keen on creating business turnarounds or starting new ventures besides their existing ones.

The Program structure is based on AAA (Acquisition, Application and Assimilation of Knowledge). The PGP Entrepreneurship Management Program includes two semesters spread over a period of 11 months. In every month, one week is devoted to 'Acquisition of Knowledge', three weeks for 'Application' in one’s own business and one day for 'Assimilation'. 

Post-graduate program in Entrepreneurship Management

11 month full-time post graduate program


Time commitment

This program has sessions for just 7 days a month for 11 months so that business can go on as usual.

Grow your own business

The participants will be groomed to professionally manage and grow their business.

Discover potential of your business

Discovering inner strength of the business vis-a-vis the opportunities available in the economy and maximizing potential for growth.

Global Outreach program

It is conducted annually to bring forth the global perspective to business. This consists of visits to world class companies in an advanced country, like Japan, which boasts of one of the highest quality and productivity cultures in the world.

Parent interaction session

Itis held every semester to help align the participants and their family business members with reference to the new learning's imparted in the program.


Courses | Months
Integration Operations & Human resource

  • Deliverables of Operations, Role in Supply Chain.
  • Working for the Customer - Operating Marketing Interface.
  • Historical Perspective - Evolution of Toyota Production System, Muda, Mura, Muri.
  • Traditional versus Modern Management.
  • How to Improve Quality at no cost - Quality Management, Jidoka, Andon, Cost of Poor Quality (COPQ).
  • Problem Solving - Six Sigma and Other Techniques – specifically Differential Diagnosis.
  • Lean Manufacturing, Flow, 7 Muda, Mapping Tools.
  • Organization Behavior – Maslow, Herzberg, Blanchard.
  • Organization Structure - Cellular Working, Various types of layout, Multiskilling of Personnel.
  • Increasing Labour Productivity.
  • Hitori Yatai Seisan - Single Person Work Station.
  • 5S (Sort, Set-in order, Shine, Standardized and Sustain).
  • Single Minute Exchange of Dies (SMED) for Customer Delight at low cost.
  • Proactive Management, Problem Prevention, Failure Mode Effects Analysis (FMEA).
  • Employee Motivation, Performance Appraisal and enabling growth for technical people.
  • Recruiting, Assessment of capabilities.
  • Training using most efficient techniques such as 6D.
  • Employee Engagement, Attrition, Absenteeism, Separation and VRS.
  • Relationship with suppliers.
  • Supply Chain Logistics.

Managing Costs & Taxes

  • Significance of Cost and Management Accounting for a Family Managed Business.
  • Cost Terms and Cost Classification.
  • The Concept and Significance of Cost Sheet.
  • Preparation of Cost Sheet.
  • The Concept of Marginal Costing.
  • Break Even Analysis.
  • Use of Marginal Costs in Decision Making Process.??
  • Use of Budgets as an Effective Planning, Control and Decision Making Tool – Preparation of Functional and Financial  Budgets,  Flexible Budgeting.
  • Designing Cost and Management Accounting System for a Business.
  • Fundamentals of Taxation ( Direct & Indirect).
  • Concepts relating to Tax Avoidance and Tax Evasion.
  • Tax Planning with reference to Location of Undertaking, Type of Activity, Ownership Pattern.
  • Tax Planning with reference to Amalgamations and Mergers of Companies*.
  • Tax planning for Individuals, Companies including Investment Companies & LLPs

Understanding & Analysing Financial Statements

  • Understanding Assets and Liabilities.
  • Understanding Income and Expenses.
  • Basic Concepts of Income Statements.
  • Understanding your Income Statement.
  • Basic Concepts of Balance Sheet.
  • Understanding your Balance Sheet.
  • Meaning and Importance of Ratios.
  • Analysing the financial statements using ratios.
  • Important Ratios for your Business.
  • Understanding Operating, Investing and Financing Activities.
  • Making of a Cashflow Statement.
  • Understanding Cashflow Statements of your Business.

Organization Transformation

  • Traditions and Practices in Business – The Nature and Impact.
  • Generation Conflicts.
  • The Evolution of Business from Micro to Macro.
  • Transformational Change in Business Practices.
  • Creating New Practices.
  • Living the created Traditions and Practices.

Design Thinking, Creativity and Innovation

  • Consumer Centricity.
  • Unique Business Models .
  • Creating Unique and Sustainable Business Models.
  • Blue Ocean Strategy.
  • Stakeholder Analysis.
  • Multi-sensory Perception.
  • Product/Service Upgradation Framework.

Marketing Domestic & International

  • Overview & Evolution of various concepts leading to Marketing, Environmental Scanning, SWOT.
  • Product, Hierarchy, Mix, Line, Length, Depth etc. Market Estimation, Potential, Demand / Sales forecasting.
  • Pillars of Marketing – STPD – Segmenting, Targeting, Positioning & Differentiation.
  • Market Research.
  • Pillars of Marketing – STPD.
  • Buying Behaviour.
  • Marketing Mix – Product & Services Marketing.
  • Product Decisions: Branding.
  • Product Decisions: Product Life Cycle, New Product Development.
  • Overview on Models – BCG, Ansoff.
  • Pricing Policies, Decisions & Methods.
  • Distribution.
  • Presentations & Discussions.
  • Jack Trouts's 22 Immutable Laws of Marketing.

Understanding Self & Emotional Intelligence

  • Understanding Self through Different Models.
  • Developing Self through Different Models.
  • Developing Emotional Intelligence.
  • Emotional Intelligence and Leadership.
  • Application of Self.
  • Application to Employees of Organization.
  • Vedanta, Yoga and Spiritual Understanding

Breakthrough Business Thinking

  • Breakthrough in Relations with Suppliers and Creditors.
  • Breakthrough in Accounts receivable from Customers.
  • New Concept of Supply Chain.
  • Why you should sack 25% of your Clients every year.
  • Exponential success beyond IQ - through EQ and RQ.
  • How to double your Profit by paying Creditors same day.
  • The Art and Science of Networking.
  • Making a Great Business Plan.
  • How to manage your Debtors better.

Communication with business environment

  • Introduction to Communication and what factors make it effective.
  • Drafting for Different Mediums.
  • More Emails; Redrafting Emails, Developing Reading Skills.
  • Communicating and Interpersonal Understanding.
  • Interpersonal Skills at the Workplace.
  • Presenting Skills, including Listening Skills.
  • Presentations by Students.
  • Interacting with Clients.
  • Presenting to Clients.
  • Business Plans and Business Proposal.

Construction of Pillars for Successful Business

  • Beliefs of Business.
  • Possibility of Business.
  • Understanding your People.
  • Understanding your Customers.
  • Innovation in Business.
  • Eco System and your Business.


Business planning

  • Introduction + Planning + Kinds of Decisions taken in the organization.
  • What is integrated Business Planning and Process for making plan.
  • Making a Business Plan – Structure, Method, Elements.
  • Marketing Planning.
  • Operational Planning.
  • Financial Planning.

Digital marketing

  • Introduction to Digital Marketing and Expectations.
  • Basics of Digital Marketing and SEO.
  • Media Planning and Buying.
  • Digital Strategy.
  • Digital Tools.
  • Social Media Marketing and Online Crisis Management.

Managing Retail

  • Common Factors between Retail and Manufacturing.
  • The Functions of a Retailer and Changing Scenario with advent IT based Retailing Models.
  • The Role of Retail in the Distribution Channels.
  • Lean Retailing and Stocking level.
  • Store/ Non Store based Retailing.
  • Types of Retailers.
  • Sourcing in Retailing.
  • The Role of Retail in the Global Economy.
  • Overview of Retail from Across the World.
  • Creating Customer Delight and gain Customer Loyalty.
  • Growth of Retail in India.
  • Factors influencing the Growth of Retail in India.
  • Role of Pricing.
  • E- Tailing (E- Retailing).

Media Planning, Advertising and Branding

  • SEO (Search Engine optimizer) Learning.
  • How to Brand your Product in Low Budget.
  • How to expand Locally/Globally with different Media.
  • How to choose different Media according to your Product or Service.
  • Is Online Marketing Important for every Business?

Duration & Program Fee

Course Duration

Jun' 18 - May' 19

11 months

Time Commitment

7 days

per month

Program Fee

Rs. 7 Lac + Taxes

Flexible EMI options

Eligibility: Graduates from any discipline having their own business/planning to start a business

Student Testimonials